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Home > Research
3-D TV: Where Are We Now and Where Are Consumers?
Item Id: MR_CRS347_ECD
3-D TV: Where Are We Now and Where Are Consumers?
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Publication Date: 2/24/2009

Description: In recent years there has been a resurgence of 3-D video content in theaters. Now 3-D content is beginning to take shape as a viable media within the home entertainment lan dscape. This whitepaper, written jointly by the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California provides new insights into the evolution of 3-D video, including:

A review of the history of 3-D video
A primer on the technology alternatives bringing 3-D to the screen
An examination of overall awareness for 3-D content
An exploration of the demographic characteristics for those most interested in 3-D
A look into how 3-D video will influence media consumption moving forward.
This study is a must read for anyone looking at the future of TV.

Topics Included In Study: Content; Video

Measurements: Awareness; Interest; Ownership; Purchase Intentions; Usage

Study Methodology: US - Telephone Survey
Study Population: Adults

Sample Size: 1,002

Pages: 27

Format: PDF

File Size: 825 KB

Table of Contents
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Research > Categories Included > Content
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Research > Year > 2009
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