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Report Title: 3D
Digital Imaging - Consumer Perceptions of this Emerging Technology
Publication Date: 2/28/2011
Description: With
four in five (84%) U.S. households owning at least one digital camera and half
(55%) owning a camcorder, many wonder what is next for digital imaging. This is
a particularly important question as unit shipments for both digital cameras
and camcorders increased in 2010 over 2009 levels. Why the growth? Innovative
features in today's digital cameras and camcorders help tell the growth story,
including 3D technology. While many might think of 3D technology being largely
confined to televisions, 3D cameras and camcorders are hitting the market and
consumer interest is growing.
This study measures awareness and perceptions of 3D digital cameras and
camcorders, including:
Familiarity and appeal of 3D technology
Attitudes toward 3D technology
Awareness of 3D digital cameras and camcorders
Purchase intent of 3D digital cameras and camcorders
Perceived usage and benefits of 3D digital cameras and camcorders
This research explores the perceptions of consumers and the results provide key
insight for the consumer electronics industry. Its implications are important
and should be read by anyone involved in the manufacturing, marketing and
retailing of consumer electronics.
Topics Included In Study: Digital
Imaging
Measurements: Awareness;
Interest; Online Behaviors; Ownership; Purchase Intentions; Satisfaction;
Usage
Year: 2011
Study Methodology: US
- Online Survey
Study Population: Adults
Sample Size: 1,001
Pages: 223 (Summary - 38 pages, Data crosstabs - 185 pages)
Format:
PDF
File
Size: 5 MB
Price:
$999 Table of Contents
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