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Home > Research
3D in the Home: Who, What, When and Where
Item Id: MR_CRS366_ECD
3D in the Home: Who, What, When and Where
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Publication Date: 3/19/2010

Description: 3DTV was one of the biggest themes emerging from the 2010 International CES, but is it a viable home entertainment technology?  While we've had 3D in some form for over 100 years, it is now pushing into the living room.  Can it survive and will it make a difference?  CEA and Entertainment Technology Center (ETC) present a second year follow-up report to their groundbreaking 2009 3D study.  Among the topics covered are:
- The current state of 3D
- What segment of the population is interested in learning more about 3D
- What segment of the population is most interested in bringing 3DTV into their home
- The forecast for 3DTVs over the next three years

This report is a must read for anyone involved in the manufacturing, marketing and merchandising of 3DTV and 3D content.

Topics Included In Study: Content; Digital Television; Gaming; Video

Measurements: Awareness; Expenditures (Future); Interest; Purchase Intentions; Satisfaction

Study Methodology: US - Online Survey 

Study Population: Adults

Sample Size: 1,914

Pages: 12

Format: PDF

File Size: 4.4 MB

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Research > Categories Included > Content
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Research > Type > Consumer Research
Research > Year > 2010