| Publication Date: 3/19/2010
Description: 3DTV was one of the biggest themes emerging
from the 2010 International CES, but is it a viable home entertainment
technology? While we've had 3D in some form for over 100 years, it is now
pushing into the living room. Can it survive and will it make a difference?
CEA and Entertainment Technology Center (ETC) present a second year follow-up
report to their groundbreaking 2009 3D study. Among the topics covered
are: - The current state of 3D - What segment of the population is
interested in learning more about 3D - What segment of the population is most
interested in bringing 3DTV into their home - The forecast for 3DTVs over the
next three years
This report is a must read for anyone involved in the manufacturing,
marketing and merchandising of 3DTV and 3D content.
Topics Included In Study: Content; Digital Television;
Gaming; Video
Measurements: Awareness; Expenditures (Future); Interest;
Purchase Intentions; Satisfaction
Study Methodology: US - Online Survey
Study Population: Adults
Sample Size: 1,914
Pages: 12
Format: PDF
File Size: 4.4 MB |