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Home > Research
Automotive Electronics - What Consumers Have and What They Desire
Item Id: MR_CRS328_ECD
Automotive Electronics - What Consumers Have and What They Desire
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Report Title: Automotive Electronics - What Consumers Have and What They Desire

Publication Date: 2/26/2008

Description: There is no doubt that Americans spend a lot of time in their vehicles, with the typical individual spending about 16.5 hours a week in his vehicle. Given the amount of time that consumers are spending in their cars, its not surprising that theyre choosing to outfit their vehicles with the latest in-vehicle information and entertainment technologies. Whether these devices are actually installed in the vehicle, like satellite radio and navigation products, or merely carried there by the vehicle occupants, like portable MP3 players and cell phones, the trend is clear. More and more Americans are using CE devices in the vehicle than ever before. This body of research reveals which consumer technologies consumers are using and what technologies they desire for the future. It also explores the role of portable technologies and issues surrounding aftermarket in-vehicle products.

Topics Included In Study: Audio; Installation / Support Services; Internet; Mobile Electronics; Portable; Retail; Video; Wireless Communications

Measurements: Expenditures (Future); Expenditures (Past); Interest; Ownership; Purchase Intentions; Usage

Study Methodology: US - Online Survey

Study Population: Adults

Sample Size: 1,128

Pages: 492

Format: PDF

File Size: 8,786 KB

Table of Contents
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Browse Similar Items
Research > Categories Included > Audio
Research > Categories Included > Installation / Support Services
Research > Categories Included > Internet
Research > Categories Included > Mobile Electronics
Research > Categories Included > Portable
Research > Categories Included > Retail
Research > Categories Included > Video
Research > Categories Included > Wireless Communications
Research > Type > Consumer Research
Research > Year > 2008
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