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Home > Research
Automotive Electronics: How Products and Retailers Color the Experience
Item Id: MR_CRS365_ECD
Automotive Electronics: How Products and Retailers Color the Experience
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Report Title: Automotive Electronics: How Products and Retailers Color the Experience

Publication Date: 3/3/2010

Description:  CEA's Automotive Electronics: How Products and Retailers Color the Experience uncovers the factors that drive consumers to purchase in-vehicle electronics, what motivates their choice of retail channel, and examines the retail buying experience as told from the consumer's perspective.  Among the topics covered are:

-Understanding what drives consumers to purchase in-vehicle electronics
-What determines the choice of retail channel
-Understanding the buying experience
-Identifying aspects of the purchase process that could/should be changed to enhance the consumer's experience and boost sales
 
This report is an important read for anyone involved in the manufacturing, marketing, installing or selling of in-vehicle electronics.

Topics Included In Study: Accessories; Audio; Installation / Support Services; Mobile Electronics; Portable; Retail

Measurements: Ownership; Purchase Intentions; Satisfaction; Shopping Habits

Study Methodology: US - Online Survey

Study Population: Adults

Sample Size: 1,001

Pages: 285

Format: PDF file

File Size: 4.86 MB

Table of Contents
 
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Research > Categories Included > Accessories
Research > Categories Included > Installation / Support Services
Research > Categories Included > Mobile Electronics
Research > Categories Included > Portable
Research > Categories Included > Retail
Research > Year > 2010
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