| Report Title: Beyond 2D Viewing: Understanding the Demand for Advanced Television Features
Publication Date: 12/13/2012
Description: In today’s digital age, consumers have access to video content across multiple platforms. However, what continues to drive consumers toward watching content on the biggest screen in the home - the television? The key lies within advanced television features such as smart apps and 3D. Where smart apps allow consumers to connect their television to the Internet to access the wide array of streaming content available, 3D also gives viewers an immersive video experience that was previous confined to movie theaters. The Beyond 2D Viewing study seeks to understand what is driving consumers to use these advanced features and how built-in features can continue to be refined to enhance the viewing experience.
Specifically, this study examines:
• How built-in television features impact the purchasing decision for displays
• Consumer perceptions, usage and satisfaction with current built-in television features
• Whether existing built-in television features can be improved upon in the future and if there is demand for new feature offerings
Topics Included In Study: Audio; Computers; Content; Digital Television; Internet; Portable; Video; Wireless Communications
Measurements: Awareness; Interest; Ownership; Purchase Intentions; Satisfaction; Usage
Year: 2012
Study Methodology: US - Online Survey
Study Population: Adults
Sample Size: 1,509
Pages: 275
Format: PDF
File Size: 3910 KB
Price: $999 |
