Report Title: Connecting the Dots Between Consumers, Content and Consumer Electronics in the Home
Publication Date: 12/23/2011
Description: The media landscape has changed dramatically with the evolution of technology, especially the Internet. Consumers once lived in a world dependent on physical media and product availability for experiencing video and audio in the home. In today's digital world, consumers are connecting to this content anytime, anywhere. With connected devices and services for accessing, storing and managing content constantly emerging, it's important to understand if consumers are accessing streaming and downloaded content in the home, how they access it, how their experience can be improved and what interest consumers have in connectivity systems designed to streamline and simplify access to content in the home.
This study explores:
How consumers access video and audio content in the home
Pain points and areas of opportunity for accessing content in the home
Consumer interest in multimedia connectivity systems
This analysis is pertinent to anyone involved in the manufacturing, selling or installation of in-home connectivity solutions for media content as well as content creators, aggregators and service providers.
Topics Included in Study: Audio; Computers; Content; Digital Imaging; Digital Television; Home Automation; Home Networks; Installation / Support Services; Internet; Mobile Electronics; Portable; Video; Wireless Communications
Measurements: Awareness; Interest; Online Behaviors; Ownership; Purchase Intentions; Usage
Study Methodology: US - Online Survey
Study Population: U.S. Adults
Sample Size: 1,001
File Size: 4.3MB
Table of Contents