Report Title: Going Green: An Examination of the Trend and What it Means to Consumers and the CE Industry
Publication Date: 12/4/2008
Description: Discussion of all things green intensified this year. Consumers, businesses and government jumped into the conversation with thoughts on new technologies, new business models, new ways of living and new regulations. While there is plenty of anecdotal evidence that all parties are serious about engaging in greener behaviors it’s still unclear exactly what this means. CEA’s recent survey of nearly 1,000 U.S. adults tackles this issue, providing a better understanding of the perceptions, expectations and behaviors associated with the ‘going green’ trend.
This report focuses on:
• Consumer familiarity with green terms and logos
• An evaluation of what it means for a product or company to be green
• Profile and segmentation of the different types of green consumer
• Consumer purchase intent for green CE products and the willingness to pay a premium
• Sources of information consumers may turn to for verification of green claims
This is a must read for any companies seeking a better understanding of how the emerging green trend will impact how CE products are designed, packaged and sold.
Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Digital Imaging; Digital Television; Gaming; Home Automation; Home Communications; Home Networks; Internet; Mobile Electronics; Portable; Retail; Video; Wireless Communications
Measurements: Awareness; Interest; Ownership; Purchase Intentions; Shopping Habits
Study Methodology: US - Online In-depth; US - Online Survey
Study Population: Adults
Sample Size: 960 (Quantitative), 88 (Qualitative)
Pages: 254
Format: PDF
File Size: 4,341 KB
Table of Contents