11th Annual Household CE Ownership and Market Potential Study

Report Title: 11th Annual Household CE Ownership and Market Potential Study 

Publication Date: 5/19/2009

Description: What are the most (and least) commonly owned consumer electronics (CE) products in the United States? CEA’s annual Household CE Ownership and Market Potential study explores U.S. household ownership and market potential for almost 50 CE products including: digital video recorders (DVRs), HDTV, LCD TVs, Blu-ray DVD players, Satellite Radio, MP3 players, MP3 player docking stations, gaming consoles, smartphones, surround sound systems and soundbars. The study assesses household penetration of key CE technologies, calculates installed base estimates and quantifies purchase intentions. Household purchase intentions are segmented between first-time and repeat buyers, to provide an estimate of future demand. In addition, household subscription rates to key CE-oriented services including movie rental, satellite radio, internet phone, digital file back-up and OnStar service are included in this years’ study as well. This study is a must read for anyone involved in the CE industry.
 
Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Digital Imaging; Digital Television; Gaming; Home Communications; Internet; Mobile Electronics; Portable; Video; Wireless Communications

Measurements: Annual Benchmark Study; Expenditures (Past); Ownership; Purchase Intentions  

Study Methodology: US - Telephone Survey

Study Population: Adults

Sample Size: 2,005

Pages: 405

Format: PDF

File Size: 4.16 MB

Table of Contents