Report Title: The Digital Photographer - Segmenting the Market to Gain Deeper Understanding
Publication Date: 11/2/2009
Description: The latest CEA study, The Digital Photographer – Segmenting the Market to Gain Deeper Understanding, creates a digital photographer segmentation model for the consumer electronics (CE) industry. Previous digital imaging studies by CEA in 2007, 2006, and 2005 focused on image and video capture, storage, editing, printing and sharing. This study brings a host of topics together to create a segmentation model that organizes digital photographers into “like” groups (or segments) of consumers. Each segment of consumers contains individuals who are more like one another than they are like consumers in other segments. Understanding how digital photographers are naturally grouped together, based on similar thoughts, behaviors, attitudes, interests, etc., will help companies in the CE industry better serve these consumers’ needs. Additional topics found in this study include the following:
- Profile of the digital photographer segments to understand their demographic characteristics
- Shopping behaviors for devices, accessories and services
- Use of digital still imaging devices and photos
- Future purchase intent of digital photo devices, accessories and services
- Interest in emerging digital photo capabilities.
Topics Included In Study: Accessories; Content; Digital Imaging; Internet; Portable; Retail; Wireless Communications
Measurements: Interest; Ownership; Purchase Intentions; Satisfaction; Shopping Habits; Usage
Study Methodology: US - Online Survey
Study Population: Adults
Sample Size: 1,026
Pages: 558
Format: PDF
File Size: 5.11 MB
Table of Contents