The Digital Photographer – Segmenting the Market to Gain Deeper Understanding

Date: Tuesday, November 3

Time: 2–3 p.m. (ET) / 11 a.m.–Noon (PT)

Presenter: Chris Ely, Senior Research Analyst, Consumer Electronics Association (CEA)

Description:
This study brings a host of topics together to create a segmentation model that organizes digital photographers into “like” groups (or segments) of consumers. Each segment of consumers contains individuals who are more like one another than they are like consumers in other segments. Understanding how digital photographers are naturally grouped together, based on similar thoughts, behaviors, attitudes, interests, etc., will help companies in the consumer electronics industry better serve these consumers’ needs.

These questions and more will be answered during this upcoming webcast, presented by Chris Ely, senior research analyst in CEA's Market Research Department.

Don’t miss this unique research presentation that dives deeper into understanding digital photographers!

Participants will:
- Learn about the digital photographer segments to understand their demographic characteristics
- Understand digital photographer shopping behaviors for devices, accessories and services
- Examine how digital photographers use digital still imaging devices and photos
- Explore future purchase intent of digital photo devices, accessories and services
- Understand interest in emerging digital photo capabilities

Who should attend:
Anyone involved in the manufacturing, marketing, or selling of digital cameras, photo accessories, digital frames and photo printers. In addition, retailers involved with photo printing will find this presentation useful to better understand their customers and explore opportunities for expanding their customer base.

Please note: CEA Webcasts are now available to Non-Members for a fee.
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