Report Title: How Social Media Influences Purchase Decisions of Consumer Electronics and Accessories  n

Publication Date: 2/6/2012

Description: Social networking websites continue to flourish and attract a high volume of possible consumers on a daily basis. The impact of social media on potential customers is an important concept to analyze when deciding how to market a product in the consumer electronics industry. Social media is an instant access point to millions of individuals, but when deciding how to market a product in such a dynamic space, many may wonder ‘Which users should be targeted?’ and ‘How should I engage these users?’

This report provides answers to these questions and more, offering analysis that will allow for a more targeted and efficient marketing campaign in the social media arena. Specific trends analyzed in this report include:

• Consumers’ overall social media habits
• The prevalence of contributing and/or viewing commentary about consumer electronics (CE) and CE accessories on the internet.
• The roles of social media and/or attitude in the decision to purchase consumer electronics

This report is a must read for anyone seeking a better understanding of the impact of social media on consumer behavior within the consumer electronics industry, including retailers, manufacturers and marketing professionals.

Topics Included In Study: HAccessories; Audio; Computers; Digital Imaging; Digital Television; Gaming; Mobile Electronics; Portable; Retail; Storage – Media / Data; Video
 
Measurements: Awareness; Interest; Ownership; Purchase Intentions; Satisfaction; Usage 

Study Methodology: US - Online Survey

study Population: Adults

Sample Size: 1,003

Pages: 207

Format: PDF

File Size: 3.86 MB