| Report Title: The New Role of Technology in Consumer Health and Wellness
Publication Date: October 2011
Description: With consumer population this is both aging and becoming more health conscious, what is the role of technology? A number of products currently on the market help users track their workouts, count calories, and gauge any number of vital signs, but what is the potential for adoption among our increasingly health focused population? The New Role of Technology in Consumer Health and Wellness delves into this topic, measuring consumer attitudes and usage of a number of core health technology products. Among the topics covered --To what extent are consumers willing to introduce health technology into their lives
--Attitudes regarding privacy and access of health data
--The role of applications and services in improving health and wellness
--Interest in emerging technologies aimed at improving health
Topics Included In Study: Computers; Content; Internet; Mobile electronics; Portable; Wireless communications
Measurements: Awareness; Interest; Online behaviors; Ownership; Purchase intentions; Usage
Study Methodology: U.S. Online study; Online qualitative interviews
Population: Adults Sample Size: 1,679
Pages: 573
Format: PDF File
Size: 2.6 MB
Price: $999
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