| Report Title: The Technology Enthusiast Driver Population Driving the Future of In-Vehicle Technologies
Publication Date: 11/7/2008
Description: This quantitative research study is designed as a follow-up to CEAs qualitative study, In-Vehicle Entertainment and Communication Technologies - An In-Depth Look at Consumer Behaviors and Desires (Phase I) and focuses on four main vehicle driver segments, within a broader group of Technology Enthusiast Drivers.
With these four segments in mind (Parent Drivers of Young Children, Parent Drivers of Teens, Road Warriors and Young Adults), this study:
- Measuress pain-points identified in Phase I and appeal of solutions
- Measures interest in technologies/capabilities identified in Phase I
- Explores desires for passing wireless phone services into the vehicle
- Determines the impact of legal restrictions on use of electronics while driving and preferred solutions
Topics Included In Study: Accessories; Audio; Computers; Content; Gaming; Installation / Support Services; Internet; Mobile Electronics; Portable; Retail; Video; Wireless Communications
Measurements: Interest; Ownership; Satisfaction; Shopping Habits; Usage
Study Methodology: US - Online Survey
Study Population: Adults
Sample Size: 1132
Pages: 369
Format: PDF
File Size: 3,373 KB
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