| Report Title: Women and CE
Publication Date: 12/19/2011
Description: The U.S. population is composed of 49% men and 51% women; as such it is important to understand the differences between the two genders, especially when it comes to technology interest and usage. Are there fundamental differences between the genders that CE manufacturers and retailers should take into consideration? Women and CE helps to explore the similarities and differences between genders by measuring consumer attitudes, usage and purchase intent across core technology products. Look to this study to: Obtain updated statistics on women and CE from CEAs The Truth About Women and Consumer Electronics (2007) Understand the differences between men and women in terms of CE purchasing habits and spending levels Understand men and womens perceptions of CE retailers Determine the impact of CE device customization on women vs. men
Topics Included In Study: Audio; Computers; Digital Imaging; Digital Television; Gaming; Home Communications; Mobile Electronics; Portable; Retail; Video; Wireless Communications
Measurements: Expenditures (Past); Interest; Ownership; Purchase Intentions; Shopping Habits; Usage
Study Methodology: US - Online Survey
Study Population: Adults
Sample Size: 1,650
Pages: 466 (Summary - 5, Data Tables - 461)
Format: PDF
File Size: 4 MB
Price: $699 |
